Following are some of the Promotional jargons we have used on this website and find below a simple definition for the same.

The practice of offering two or more products as a single package at a special price. This strategy is very common in the software and electronics trade.

Exchange offer normally refers to a selling tactic where in consumers are given an offer to trade- in their old/obsolete product for a brand new one in the same product category by paying a discounted price. This is popular in the mobile and laptop business.

This is coined from the old proverb ‘The early bird catches the worm’. This refers to whoever arrives first or early has the best chance of success.

Promotions or offers offered by a particular card usually by the issuing Bank. This is usually given as discount on purchase using the card or cash back schemes. Apart from that many cards give mileage in various loyalty programs.

A scheme or a program under which consumers have been given a choice of convenient and less burdensome repayment plans. Banks usually offer them through credit cards or personal loans.

A Meal in which a fixed price is charged irrespective of the quantity consumed. Prices are usually charged per person. Buffet meals is an example for all-you-can-eat. Many restaurants and fast food outlets promote this during non-peak hours .However some restaurants do exclude certain beverages from this deal.

A promotion in which holders of certain types credit cards get certain discounts or complimentary dishes or beverages or desserts at certain restaurants.

Happy hour is a period of time in the late afternoons usually from Monday through Thursday and sometimes Friday (usually taking place between 4 pm and 7 pm — rush hour for many workers) during which some restaurants and bars give discounts for drinks, especially alcoholic drinks. The idea is that it acts as a promotion of the venue during the quieter times. In the Middle Eastern countries this is usually from Sunday to Wednesdays and sometimes Thursdays as Friday and Saturday are the weekend days.

A contest is an event in which two or more individuals or teams compete against each other, often for a prize or similar incentive.

A sweepstakes is a promotion in which a prize is awarded on the basis of chance rather than skill. If a prize is awarded on the basis of skill the promotion is considered a contest.

A raffle is a competition in which people buy numbered tickets. The raffle involves many people buying tickets for a chance to win a certain prize or certain prizes. At a set date, the winners are drawn from a bucket containing a copy of every number. The bought ticket is then checked against a collection of prizes with numbers attached to them.

A raffle also often involves several different possible prizes that can be won, and a ticket will simply be drawn from the group at random for each of the prizes one by one. In this manner, you are not playing the raffle to win a specific prize, but rather for the possibility of winning any one of the possible prizes, as the prizes do not have any specific numbers attached to them. A ticket is drawn for the winner of prize 1, that ticket is then left out of the container. A ticket is then drawn for the winner of prize 2, and that ticket is left out of the container, and so on. This continues until all of the prizes have been won.

Free nights is a promotional tactic of hotels to encourage high occupancy during low seasons. Usually offer is extended for stay for more than three nights and is targeted at leisure travelers. Though free nights are offered hotels recoup some of their costs through food & beverages.

Introductory offer is a tactic to attract customers to a new product or service by luring them with special discounts or other complimentary benefits. This is usually targeted at early adopters of new products or service or to win customers from competitors.

Clearance Sale is a promotional tactic aimed at selling off old stocks or soon to be obsolete or out-dated products. This is very popular with fashion stores as they clear shop shelves to stock with new collections at the beginning of a season.

A promotional strategy aimed at clearing the old or obsolete or out-dated products. This is normally done when a new line or new version of the item is hitting the stores.

A promotional tactic in which an item is given a reduction /rebate on its list price to encourage quick sales. Discounted price is usually for a purchase of certain value and certain type of items.