Mom & Me caters to the life stage of -9 months to +9 years of the mother and her child. The concept is built around the unique needs of first-time moms, moms-to-be, infants and children up to the age of nine, with the unique value proposition emerging from customer centric development on the concept, right from target identification to merchandising development to customer service in stores to allied services and offerings. Mom & Me has scoured the world’s best brands in these categories and has carefully selected a range of the best brands in the world to stock in their stores, giving Indian mothers choice that they have not enjoyed hitherto. Where international brands have found to be lacking, Mom & Me has developed private labels, sourced from India and abroad, in order to bring products like ethnic maternity and fashion for women, infant apparel, and traditional Indian toys, many of them for the first time in India.
The stores are organised across the various needs of moms and kids in this life stage, including maternity fashion, women’s ethnic fashion, mother’s wellness, baby wellness, toys, kids fashion, kids footwear, travel , safety, and furniture & furnishing. Mom & Me stores also offer a wide range of brands like Destination Maternity, Nuk, Madela, Graco, Evenflo, CAM, Quercetti, B Kids, Fisher Price, Barbie, etc. Mom & Me currently has limited presence in Dubai with more stores opening in the coming years.